Marketing Communications

Marketing Communications   Experience/Abilities

Ability to direct all marketing communications activities and execute production while influencing the strategic direction and development of all marketing communications. Can oversee all aspects of the communication efforts, to build the companies brand, increase overall public awareness of the value proposition, and support all business units.

Key Abilities:

Management of the design, development, production/printing, and delivery of all necessary collateral materials to support brand building and promotional activities.

Manage a team of writers, designers, multi-media specialists and event planners

Develop, communicate and implement branding/visual identity standards and guidelines for all printed materials, packaging, booths and other promotional collateral.

Own and track annual marketing budgets, including complex events budgets.

Work closely with third-party partner relationships to maximize revenue opportunities

Own ongoing productivity reporting for department(s)

Manage design and content of external website, intranet and client website(s)

Coordinate communications projects with other departments.

 

Samples of my work - click here

Knowledge, Skills:

Bachelors Degree in Business Management

Work experience using a variety of graphic design and electronic media programs

Experience with international projects and additional languages

Mac and PC literate

Copywriting skills, experience printing complex collateral, global design

Experience with video/digital editing, audio components, digital photography and graphics, script development/editing, and animation

Web design including PHP, JavaScript, .NET, MySQL, Flash, Actionscript 2.0

Intimate knowledge of HTML and CSS, understanding how comps translate to code

Adobe CS4, Photoshop, Corel Draw, Illustrator, Dreamweaver

 

Jeffrey S. Dean

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